Professor Hans Westerbeek

Victoria University
Professor of International Sports Business

Prior to taking on the role of Pro-Vice Chancellor, Sport Strategy, Professor Hans Westerbeek was Dean, College of Sport and Exercise Science and the founding Director (January 2010) of the Institute of Sport, Exercise and Active Living (ISEAL).

He is a past President (and founding Board member) of the Sport Management Association of Australia and New Zealand and of the Netherlands Chamber of Commerce in Australia. He continues to serve as a Chair of Sport Management at the Free University of Brussels (Belgium). He also holds Visiting Professor appointments at the Real Madrid Graduate School, at the European University of Madrid in Spain and at the Central University of Finance and Economics (CUFE) in Beijing, China. He is a member of Club Melbourne and also a former founding Board member of Australian Football League (AFL) Europe, the AFL-endorsed governing body in Europe.

Before migrating to Australia in 1994, he worked as a marketing professional in the Netherlands. He co-founded the European Association for Sport Management and was a founding member of the European Union’s European Network of Sport Science Institutes.